COLUMBIA, S.C. – Columbia International University Athletics has partnered with Athletic Solutions to launch a new online team store and NIL marketplace, providing Rams fans with an expanded selection of officially licensed apparel while creating new Name, Image and Likeness (NIL) earning opportunities for CIU student-athletes.
The new storefront, now available through the Shop tab on the CIU Athletics homepage at CIURams.com, features sport-specific merchandise, customizable apparel and officially licensed CIU gear for Rams fans around the country.
In addition to expanding the department's retail offerings, the partnership gives CIU student-athletes the opportunity to earn compensation through the sale of personalized NIL apparel featuring their name and brand. Student-athletes will receive a percentage of every qualifying item sold, creating a new avenue to benefit from their NIL while representing CIU.
"We're excited to partner with Athletic Solutions to provide meaningful NIL opportunities for our student-athletes," said Director of Athletics Stefan Vasiloff. "This partnership allows our supporters to directly invest in our student-athletes by purchasing officially licensed CIU apparel while continuing to grow the CIU Rams brand."
The online store offers merchandise across a variety of categories, including T-shirts, polos, hoodies, hats, outerwear, and accessories. Fans can also browse collections dedicated to individual CIU athletic programs and purchase officially licensed gear designed specifically for their favorite teams.
The platform is fully optimized for mobile devices, making it easy for fans to shop from anywhere while supporting CIU Athletics and its student-athletes.
Athletic Solutions specializes in collegiate retail and merchandising, helping athletic departments strengthen their brands through modern e-commerce solutions and innovative NIL opportunities. The partnership reflects CIU Athletics' continued commitment to enhancing the fan experience while providing student-athletes with opportunities to succeed both on and off the field.
Fans can begin shopping today by visiting https://ciurams.athsolutions.shop/
